The New Frontier of Data-Driven Price Optimization - He Wang
From Katie Gentilello November 21st, 2017
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In
practice, firms are often faced with pricing challenges including high demand
uncertainty, limited inventory, and restrictions to conduct price
experimentation. In this talk, I will discuss models and algorithms that
combine machine learning and price optimization. The key idea of these
algorithms is to use real-time sales data to improve pricing decisions. I will
report simulation and field experiment results that show significant revenue
improvement using these methods.
https://mediaspace.gatech.edu/media/wang/1_fk4nvu4m
https://mediaspace.gatech.edu/media/wang/1_fk4nvu4m
- Tags
- name
- He Wang
- Date
- November 15th, 2017
- Appears In
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